When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking…
Oyova Ranks #2536 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 162.19 Percent JACKSONVILLE BEACH / ST. PETERSBURG, August 12, 2020 – “Show, don’t tell.” When a marketing agency claims to be able to help companies grow, its expertise in business growth should be evident in the agency’s own growth….
In the effort to engage each customer, the inbound marketer must simultaneously be a thoughtful scientist, an imaginative artist and a skillful planner. What’s the magic ingredient connecting each individual area these experts must master while using the inbound methodology? It’s content, of course! What is the inbound marketing methodology? The inbound marketing methodology is…
It’s coming – and we’ve got to deal with it. By now, you likely know that Apple are making some pretty big changes in the world of mobile advertising and it’s no secret that Facebook, as the second-largest paid advertising platform behind Google, aren’t happy about it! Apple previously announced that at some point in…
Product Filters is an effective way to make your WooCommerce store convenient for browsing. If your store is a large one with wide-ranging products, it is for best that you use product filters. Why? Because most of your customers are already acquainted with the use of filters, as all the big e-commerce websites provide filtering…
Google’s ‘page experience’ algorithm previously touted for May 2021 will now be rolled out between June and August In an announcement this week, Google has pushed back their page experience update, which includes the new Core Web Vitals (CWV), from May this year until mid-June. Furthermore, the rollout of this update will be done gradually…
Customer groups are far-reaching resources for managing your online store and running impactful marketing strategies. Also, conversion paths are crucial for a successful business. Therefore, you can segment your WooCommerce customers into groups with minimal effort by analyzing their conversion paths. My recommendation is that you should definitely group your WooCommerce Customers for better organization….
Why tone of voice matters. And how to use it. Talk to me in that tone of voice. Behind every great business there is a powerful brand language – the tone, terms and words that a company uses to describe themselves and their products. Brand language is as crucial as brand identity. Like visual signals,…
Many things that were mere visions yesterday are today’s reality. Who would have ever thought in the late 1990s that one day everything they’ll need will be available to them in just one click? But then, the eCommerce industry made it happen in such a short time. One such advancement in the eCommerce industry came…
Of course companies will say their products are great – but how can you trust them? That’s when people turn to user-generated content. Many marketers already know that user-generated content (UGC), especially over social media platforms, is highly trusted by customers and can make a huge impact on their purchasing decisions. In fact, according to…